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    <description>Notes on running customer support with an AI agent: what to automate, what to escalate, and what the platforms are about to change.</description>
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      <title>Answering WISMO on WhatsApp without breaking Meta&apos;s rules</title>
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      <description>Where-is-my-order is up to 40% of ecommerce support. Automating it on WhatsApp is allowed — but one rule in Meta&apos;s policy decides whether yours is.</description>
      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
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      <title>The first Black Friday where every reply costs money</title>
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      <description>WhatsApp service messages become billable on 1 October, eight weeks before Black Friday 2026. What that does to peak support, and what to change now.</description>
      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
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      <title>Connecting a Shopify catalogue to an AI support agent</title>
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      <description>What an agent needs to answer product and order questions accurately: the catalogue, the order lookup, and why those two need very different access.</description>
      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
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      <title>Returns and refunds: where automation should stop</title>
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      <description>About one in five online orders comes back. Some of that queue should be automated and some of it absolutely should not. The line is more useful than the tools.</description>
      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
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      <title>WhatsApp service messages become billable in October</title>
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      <description>From 1 October 2026 Meta charges for every reply inside the 24-hour window. What changes, what stays free, and what it costs a real store.</description>
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